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They are concerned with making sure that people treat the earth right through actions like creating less pollution and recycling.They are also concerned with how the way a business operates may affect the environment.This is why they have set new goals for sustainability and social responsibility for the business by 2020.
Susan says: The two paragraphs above focus on attracting and maintaining customers through the company’s business model of being socially aware.
While the structure of both of these paragraphs works well, the writer could revise to use more specific and impactful word choices.
Adopting this new business model involves a cost for Mc Donald’s.
Their overall business is based on being able to create cheap food that is cheaply produced, and these new goals that they have set are likely to make the cheap food go up in price because it will not be as easily cheaply produced.
Using these short topic sentences is the perfect strategy for a short essay.
They help the reader quickly understand the paragraph without reading the entire section.
Susan says: While the introduction above serves its purpose—to introduce the topic—it isn’t exactly the catchiest of openings.
The writer might use a statistic or quote here to create a more interesting hook.
They know that their millennial customer is increasingly attracted to businesses that practice sustainable business habits.
By changing their business model to reflect these views, they will most likely attract more customers into their restaurants and increase their profits.