Tips For Writing A Good Case Study

Eccolo Media, which surveyed more than 500 tech purchasing decision makers and influencers for its seventh annual report, found only product brochures/data sheets and white papers to rise above the influence of the case study.Fifty-six percent of enterprise-level purchasers and 23 percent of small business owners said case studies influenced a technology purchase of theirs in the past six months.

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Don’t be concerned if you don’t have perfect documentation. Often overlooked, this is a great way to communicate a setting or give you a quick feel for a client.

While most professional services do not easily lend themselves to a picture of the service (try photographing an audit or a computer program), there are other alternatives.

But for many clients, being considered as a case story will be a strong positive.

Download the Free “Content Marketing Guide” Now They can look forward to special treatment and the possibility of increased visibility.

On the other side of the equation, evidence shows that buyers are still looking to case studies, too.

The marketing tactic ranks as the third-highest type of content influencer for purchasers at small business and large enterprises alike, according to Eccolo Media's 2014 B2B Technology Content Survey Report.

Describe how you helped the client and try to paint a clear picture of what it’s like to work with your firm.

And most importantly, show results and that you were able to deliver on your promises.

Assume you are writing a case story for your aunt to read and you won’t be far off.

The key here is to lay the situation out simply and to make your success easy to understand for any reader. Use short sentences, descriptive headings and bullet points.


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