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The first long weekend of cookouts, swimming and 90-degree days is behind us here in the Midwest, which can mean only one thing: The unofficial start of summer.New seasons have a way of bringing about change just when things are getting stale—an apt metaphor for both writing and life.
It means after-dinner strolls to the playground up the street, where my baby boy recently discovered the simple joy of a swing. It’s a fun, easy-to-skim book for word nerds like—well, like me. Don’t use a long (read: complicated) word where I short (read: simple) word will do.
And it means a nagging feeling that it’s time to revisit my approach to my writing, as the rest of my daily life shifts with the season. Here’s an interesting analysis of why less really is more when it comes to your writing: In 10 novels I studied, I found bestselling novelists consistently use shorter words than non-bestsellers.
Here are four ways to spread that creative wealth throughout your work day, your team, and your entire organization.
Children are the most creative beings on the planet.
Expressing gratitude produces a positive energy flow.
As you start to feel happiness in your heart for blessings large and small, you will instantly relax.Now you have an outline — you’re organized and ready to write. Not writing when you think you should be writing creates stress which effectively shuts off the flow of creativity. Watch the hummingbirds in your garden, feel the breeze on your face.This creates even more stress, and the beat goes on. (Note: this method does not work in Minnesota in January.) Don’t have a goal or a time limit. Feeling creatively blocked makes you cranky and anxious, as though the world and all its muses are conspiring against you.When you feel good inside, you are open to creative energy.Because the success of your entire marketing strategy hangs on your ability to apply creativity and innovation in ways that will save you both time and money.Creativity in writing is an important first step, whether you’re blogging, tweeting, or writing a client proposal.But, like dropping a pebble into a pond, once you develop the ability to turn on your creative juices, the impact will spread to other parts of your work life and to the people you work with.In my house, the start of summer means our screened-in porch replaces the living room as our central gathering place.It means our table is set with pasta salad, berry shortcake, and other favorites we’ve missed during the colder months. Be prepared to capture those ideas when they occur, rather than straining to recreate them later. Ideas can come out of nowhere, often at the most inopportune times (see shower, above).