The Case For Case Studies In Management Research

A selection of the top 40 cases are available for purchase through our online store.

The case describes the history of coffee production across the world, the rise of the “third wave” of coffee consumption in the developed world, the efforts of the Illy Company to help coffee growers, and the differences between “fair” trade and direct trade.

Faculty have found the case provides a wide canvas to discuss supply chain issues, examine marketing practices, and encourage creative solutions to business problems.

Students are asked whether Cadbury should join with the industry to lobby for more time?

What else could Cadbury do to ensure its supply chain was ethically managed?

As the program entered its second decade in 2016, students are asked to consider how the program can be improved.

The case allows faculty to lead a discussion about training, marketing in emerging economies, and various ways of providing social benefit.The case considers IBM’s Corporate Service Corps (CSC), a program that had become the largest pro bono consulting program in the world.The case describes the program’s triple-benefit: leadership training to the brightest young IBMers, brand recognition for IBM in emerging markets, and community improvement in the areas served by IBM’s host organizations.Nearly two-thirds of the most popular cases were “raw” cases - Yale’s novel, web-based template which allows for a combination of text, documents, spreadsheets, and videos in a single case website.Read on to learn more about the top 10 most popular cases followed by a complete list of the top 40 cases of 2017.Of note, nearly half of the most popular cases feature a woman as either the main protagonist or, in the case of raw cases where multiple characters take the place of a single protagonist, a major leader within the focal organization.While nearly a fourth of the cases were written in the past year, some of the most popular, including Cadbury and Design at Mayo, date from the early years of our program over a decade ago.We generated a list of the 40 most popular Yale School of Management case studies in 2017 by combining data from our publishers, Google analytics, and other measures of interest and adoption.In compiling the list, we gave additional weight to usage outside Yale.The case describes AXA’s corporate responsibility (CR) function.The company, a global leader in insurance and asset management, had distinguished itself in CR since formally establishing a CR unit in 2008.

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