This is because the overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution” In short, the goals started with the sports car (Tesla Roadster) and used the funds to build an affordable car, which was the Model S.
Today, we also have both the Model X and the affordable Model 3, which starts at just $35,000.
“As you know, the initial product of Tesla Motors is a high performance electric sports car called the Tesla Roadster,” he wrote at the time.
“However, some readers may not be aware of the fact that our long term plan is to build a wide range of models, including affordably priced family cars.
Tesla’s strategy is to offer a luxury vehicle to those prepared to pay for it, then use the profits to “drive down the market” quickly to produce more cars, with...
13 years ago, Elon Musk published Tesla’s Secret Master Plan.
What these critics fail to see — either by choice or through ignorance — is the big picture.
The Master Plan is something Elon Musk put front and center, yet still, the critics ignore that Tesla has realized the entire initial plan, and day after day accelerates the auto industry’s transition to electric transport.
The first great success of the company was the Roadster in 2008, an electric sports car.
Furthermore, in 2012, the Model S, an electric luxury sedan, was another milestone in its widely gained success.