This structure made popular from the game, VERTELLIS, will allow our potential customers to have a meaningful conversation with new people.
In comparison to other bars, ours will allow singles to have a different type of experience to meet and talk to other singles in a lower music, nicely lit, socially focused place.
For Bourbon and Branch, it is high-quality drinks at a reasonable price with a fantastic view of the city.
You too can find patterns, methods and strategies your competition is doing and shape them to your own business.
By getting an insight into your competitors, you can carve out a place for yourself in an industry because you took the time to be unique and look at things differently than what is being done.
In my example of FREE PEOPLE, I was able to research some of the hottest bars in the San Francisco area as well as single adult organizations that facilitate meetups.
A marketing plan will obviously be different for a local coffee shop than a thriving corporation like Coca-Cola.
Regardless of the size or audience, a marketing plan should never lose detail and quality…just like the Russian nesting doll.
At a glance, a reader should understand exactly what the section is about!
In my example, you can see that I went through and create tight descriptions on what the sections will be about so people can flip through the marketing plan quickly.