Swot Analysis Dissertation

Swot Analysis Dissertation-17
The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations.

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Airbnb has developed a user-friendly website which helps the customers to locate the place to stay easily and effectively.

The company utilizes a highly innovative marketing strategy.

Also, this SWOT analysis Airbnb reveals that the company can enhance its market share by starting services in rural areas as well.

Airbnb swot analysis can also be helpful for the other companies engaged in the same industry.Remember for every perceived weakness and threat there are ways to address them.For every strength and opportunity there are ways to enhance them.The brand image of the company is dependent on the quality of service providers or hosts. The increasing trend of online services provides the company with the opportunity to expand its business to wider international territories and rural areas of existing marketplaces.Partnership deals with the tour and travel agencies can benefit the company at very high scale.SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013).It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance.Hollensen (2010) asserts that the strengths and weaknesses of a company relate to its internal elements such as resources, operational programmes and departments such as sales, marketing and distribution.More specifically, a strength is an advantageous – or even unique – skill, competency, product, or service that a business or project possesses that allows it to create competitive advantages.Uncertainties in laws and regulations set for tourism industry may negatively hamper the business of the company.Increasing competition in the sector is also a major threat to the company’s business. By assessing the SWOT analysis Airbnb, it can be said that the company is in a good position in the market place and is just required to convert its weaknesses into opportunities.


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