One missing comma or one misspelled word may be taken by readers as a sign of sloppiness.
Hire a professional business writer and copy editor to make sure you have a clean and error-free business plan - good writing and editing will get noticed by readers, and in a positive way.
In this section, you'll need to lay out your financial projections for your company. Close your business plan with a pitch for funding, and list any supporting data, graphs and charts that bolster your pitch.
If your company is already up and running, list any income statements and cash flow numbers for the past several years, if possible. Make it clear what you're looking for financially from financiers - equity, a partnership or a loan.
Learning how to write a business plan not only leads to a great blueprint for running a company, it forces you to take a good look at how your business needs to be run.
It can also be a "checklist" for ensuring your company gets on the right track - financially and structurally.For example, perhaps you’re planning to start by selling over the internet. If not, how will you convince people to buy from you?That’s great, but how will you get traffic to your site? As the business grows, is there scope for a bricks-and-mortar retail outlet?Also, how will you market your product or service to customers?These are the questions you'll need to answer in this section. Company funders consider this the most important section of your business plan, so be thorough and as accurate as possible in presenting financial data to your readers - they'll be pouring over every word and every digit to judge whether there's a good business opportunity here or not.What other opportunities will you have if your business grows as planned? You need to explain how your business will differentiate itself from all the others. What are the daily tasks that need to be done when running the business?That might be based on price, service, quality, range or value. Include all business processes such as manufacture and packaging. How will you find people whose skills complement yours? Also think about who you want as your business advisors.Being overly technical and overly descriptive can add unnecessary copy to your business plan and keep readers from focusing on what really matters, like your company's organizations and how your product or services will sell in your market.Good grammar and spelling are absolutely imperative in a business plan.From a financial point of view, a business plan is, by design, a document that's meant to attract money and financing to your fledgling business - it's your sales pitch to deep-pocketed investors to provide the financial juice you need to get your business up and running.Strategically, it may be best to use your lean startup business plan as a sales pitch to get financiers interested in your company.