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See The Marketing Plan Section of the Business Plan for a detailed description.
See How to Write The Management Plan Section of the Business Plan before addressing this section.
Ownership Structure The operating plan outlines the physical requirements of your business, such as office, warehouse, retail space, equipment, inventory and supplies, labor, etc.
It’s not easy to keep everything completely up-to-date as you make changes to your numbers, and integrating the right charts and graphs into your business plan is harder than it looks.
However, if you’re new to business planning and just want to get a sense of what a plan looks like and want to get the process started quickly and cheaply, then downloading a free template is the best way to get started.
The executive summary should be no more than two pages long, with brief summaries of other sections of the plan.
See How to Write the Executive Summary of the Business Plan to get you started.
Capping your plan at 30 pages should be sufficient unless you need to include photos of products, equipment, logos, business premises or site plans, etc.
Potential money lenders and investors want solid research and analysis, not long, wordy descriptions.
Cons of using a business plan template: While there are benefits to using a business plan template, depending on your situation it may not be the best way to complete your plan. For instance, not only do you have to complete the financial spreadsheets, but you have to do the math yourself.
You’ll also have to know enough about the process to be sure you’re getting the numbers in the right place.