Download these three templates and make the job easy: You should be left with something similar to this (courtesy of Hubspot): When you know your ideal buyer intimately, you can pick a client for your sales case study who is a perfect representative of this persona - someone other potential clients will be able to relate to.
Be sure to feature a headshot from the client, as well as a complimentary quote for maximum credibility.
He increased his sales by 185% by testing 3 different case studies.
In my business, I’ve also had been able to drive significant amounts of leads using sales case studies. Don’t waste time writing your case study from scratch!
To reference Neil Patel’s aforementioned case study, the .
Also, Neil includes a headshot of himself to convey trust and indicate that he brings real customers to sites, not just browsers that will help boost your vanity metrics.An organizational restructure prompted ADP’s leadership to think about the way they were selling.Ten different business units were selling in ten different ways with little alignment.They needed to be more centralized, more results driven across their global footprint.An organization looking to change the way they approach the world requires the help of a company that approaches the change process differently.For B2B businesses, sales case studies are an excellent tool for driving leads.Legendary marketer used email case studies to increase his deal closing ratio by 70%.In my opinion, graphs and charts are excellent visual tools for showing how (with your help) a client moved from a miserable point A to a glorious point B.Having produced numerous testimonials, I’m consistently told by my clients that the data visualizations and other visual elements were their favorite parts of the testimonials.“Our results were amazing,” said an ADP senior leader.The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Try the Headline Analyzer » said they read up to 10 reviews before they can trust a business. A handful of product page reviews might be adequate in order to sell a necklace on , but in order to sell a high ticket item of 00 or more – you’re going to need more significant forms of social proof.