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Social networking sites such as Facebook (400 million users worldwide) and Orkut (100 million), or the micro-blogging site Twitter (which crossed 10 billion tweets recently) may offer engaging distractions to the average user.But the numbers add up to a dizzying truth for brands: social networking sites (SNS) and sites like Twitter are prodigiously fertile spaces to harvest ad business.
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RQ2: What are the advantages for a marketer in using social media for its marketing and branding strategy?
RQ3: What is the current and future scope & viability of social media?
Reason for conducting this research is to get the deeper insight about how the companies are using social networking websites for promoting their brand and in what ways they are making it effective among the target customers.
In this way researcher would be able to get greater learning in the field of marketing and brand management and can integrate these findings into its professional career.
Social network affect the purchase decision making process of consumers which make the difference in the branding and marketing strategies.
However social networking websites are useful for the marketers to increase the brand awareness and product awareness.
Last and fifth chapter includes the conclusion drawn by the research from the key findings and provided the recommendation to marketers.
There is a latest trend of using social networking sites for brand promotion however the businesses are realizing slowly of using social networking sites for brand promotion.