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So, wondering how to define your target audience for your startup?You should use all of the information that you’ve gotten from the questionnaires, synthesize those into key insights (gains, pains and customer jobs), and compile it all into one place — use this canvas for your customer profile data. This persona should be a visualization of your real potential customer, so try to make it as real as it possible.
Using this knowledge, you can overcome buyers’ main barriers and whatever else stands in the way of the decision to buy your product \ benefits could very well be different for everyone.
Some want to save money, others time, and even others who won’t see the value in buying into your product or service without the promise of some extra incentive in return.
A customer job could be the tasks they are trying to perform and complete, the problems they are trying to solve, or the needs they are trying to satisfy.
Use the following trigger questions to help you think of different potential customer jobs: Customer jobs often depend on the specific context in which they are performed.
A startup exists in the landscape of customers and potential customers.
So, if there will be people buying or using your product, you need to learn all you can about these people, from these people, and for these people.Your business will live or die based on their receptivity to the product or service.The sooner you learn about your customers, the faster you’ll be able to adapt and serve them describe the things your customers are trying to get done in their work or in their lives.And to complicate matters more, its very definition varies across different fields.But for the entrepreneur, it’s useful to think of value as the connective tissue of markets; businesses and consumers coming together — both seeking value.More often than not, you spend your entire weekend driving from one store to the next.You’re hungry, you have nothing readily available to cook at home, and even if you did, you don’t have the energy or patience to put time into cooking.So, let’s then treat value as the context of a given business.You can imagine why it would be subject to constant change, no?This will uncover endless amounts of valuable information, and, in turn, illuminate why your project hasn’t been done before.If it has been done before, and you have little to nothing to offer when it comes to innovation and/or improvement to that iteration, you might want to rethink what it is you’ve thought of.