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Offer a varied range of incentives for booking a home show.
Some folks may want to host a party, but they may not have the space to house one.
A good strategy to get a booking in this circumstance is to offer your own home or studio as the party place.
Assure her that you’ll be the only one working hard that night and she’ll be enjoying the party with the rest of her guests.
Then affirm that shopping and eating don’t necessarily combine well together.
Suggest that she arrange a party at a local coffee shop where they welcome community interaction.
Guests can purchase refreshments if they’d like to, the coffee shop gets sales and exposure, the groups gets to enjoy the company of friends, and you get sales – everybody wins.
It is the focusing on key marketing initiatives over a 12 month period that makes the difference and increases the sales. An regular email newsletter is cheap to run, showcases color pictures of designs, increases online sales as well as shop sales and also gives you the valuable environmental angel of being electronic.
You can also have a small number of well designed print newsletters available at your jewelry store counter for customers to pick up. Look to your selling opportunities How and where do you sell your jewelry designs?
What do you want to achieve and where do you want to spend your energy?
Within a year depending on your marketing budget you can usually build up between 4 – 8 key internet marketing plans that can then be consistently maintained and grown in the coming years.