It can also be helpful to divide your competitors into Primary and Secondary groups.
For example, Apple’s primary competitor may be Dell for computers, but its secondary competitor could be a company that makes tablets.
Here are seven marketing plan templates to get your started, along with some report design best practices you should follow when creating your plan.
Knowing your target audience is one of the most fundamental steps that every marketing team should take before making any marketing decisions.
That’s why it’s pertinent to identify and create several different user personas.
That way, you can better segment your marketing campaigns and set separate goals, if necessary.
But there need to be some clear guidelines on how to measure the progress and results of your marketing plan.
But you can more add tracking guidelines to your marketing plan if you see the need to.
But there’s no mention of specific metrics or figures–that will be highlighted in the next section of the marketing plan. Identifying what type of personality your target users tend to have can influence the messaging you use in your marketing content.
The user persona example above uses sliding scales to identify personality traits like introversion vs. Most businesses will have a few different types of target users.