How To Solve Social Problems

How To Solve Social Problems-75
Already, tons of businesses have a shared goal of earning profits while doing good.This concept, described by the Harvard Business Review, is called Shared Value. Each of these companies sells a product, while creating impact.

Already, tons of businesses have a shared goal of earning profits while doing good.This concept, described by the Harvard Business Review, is called Shared Value. Each of these companies sells a product, while creating impact.

According to its website, It was decided to create a new programme with the bold objective of educating 200 million Indians – 20 per cent of the population - to wash their hands with soap after defecating and to achieve this goal within five years.

More specifically it refers to the cognitive-behavioral process in which one works to find adaptive ways of coping with everyday situations that are considered problematic.

HBR defines it as “policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates.”Ever heard of TOMs shoes? However, instead of relying on the generosity of donors, they’re self-sustaining through sales.

This is the direction where we need all companies to head!

Then, you have companies like Unilever- one of the world’s largest soap manufacturers. It blows my mind when I imagine what kind of world we could create if more businesses followed the examples of these incredible companies. The rivalry between public and private is officially over.

Unilever realized that India was a major, untapped market- with approximately 70 million people who never use soap. We recognise that the health of our business is totally interconnected with the health of the communities we serve and if we are to grow sales of our brand, we have to increase the number of people who use soap”. Together, we can create the world we want to live in.If the problem was solved, no need to repeat the process.If the problem still exists or if another problem appears, the process might need to begin again.Similarly, studies have shown that when companies invest in the health of their workers, the same workers take fewer sick days, and are more productive.AND, what surprised me most, was learning that companies that make environmentally sustainable choices actually benefit from more than just good PR.I’ve even come to believe the opposite- instead of casting off the private sector as the problem, we should look to it as the solution.If not, I think the little teaser beneath the video gives you the gist: Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Because when business solves a problem, it makes a profit — which lets that solution grow. Instead, he argues that businesses profit by solving social problems. Way back when, Henry Ford proved that by investing in his workers (he doubled their salary) he was able to decrease costly turnover and increase productivity.I told her to forget it, they were just corporate sell-outs. As someone who’s always known I’d work in the public/non-profit sector, I’ve felt comfortable putting the private sector in a box.I’ve unabashedly teased my friends who work in finance (someone has to make sure the wealthy stay wealthy!Be sure to reinforce students when they use the social problem-solving process appropriately and make good behavioral choices. In order to create your account we need you to provide your email address.

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