Extra-virgin olive oil might still be heavily taxed, awaiting a change in government tax policy.
In 2011, Denmark started taxing foods made with saturated fat—butter and potato chips were in, but milk and some yogurts were exempted.
The main problem with banning ads is how to classify junk food, but once the junk food lobbyists have been beaten down, the system is simple. A paper published at the end of 2015 by the Tax Policy Center at the Urban Institute and Brookings Institution investigated the proposal.
Even if we decide to tax junk food, what part exactly do you tax?
“A penny-per-ounce tax on sugar-sweetened beverages would generate almost $10 billion annually in the United States,” says the report.