General Business Plan

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Worse, fuzzy goals won’t inspire confidence from investors.

Nor will they have a profitable impact on your business.

In addition to big numbers that encompass the ; meaning, local numbers or numbers that apply the grand total to your specific segments.

Landscapers Inc.’s ideal customer is a wealthy baby boomer or a member of Gen X between the ages of 35 and 65 with a high disposable income. They’re a working professional or recently retired.

Spend some time thinking about what sets you apart.

If your idea is truly novel, be prepared to explain the customer pain points you see your business solving.

Before you leave a nine-to-five income, your business plan can tell you if you’re ready.

Over the long term, it’ll keep you focused on what needs to be accomplished. Or, an internal document to guide you, your leaders, and your employees? The executive summary lays out all the vital information about your business within a relatively short space; typically, one page or less.

It’s also smart to write a business plan when you’re: Start with a clear picture of who the audience your plan will address. Defining your audience helps you determine the language you’ll need to propose your ideas as well as the depth to which you need to go to help readers conduct due diligence. It’s a high-level look at everything and summarizes the other sections of your plan. Below, you’ll find an example from a fictional business, Landscapers Inc.

Even though it appears first in the plan, write your executive summary last so you can condense essential ideas from the other nine sections. (We’ll use that same company through this guide and within the downloadable template to make each step practical and easy to replicate.) Its executive summary majors on what’s often called the That framework isn’t meant to be rigid, but instead to serve as a jumping-off point.

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