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Despite women’s advancements, however, substantial inequalities remain.
People, therefore, should not base too much importance about how the media is trying to portray the members of the society; rather they should base their opinions on their own observation of how people interact together in the real world. “Gender positioning of a traditionally male-dominant product”, Journal of Advertising Research, 31(3), 1991.
Work Cited Artz, N., Munger, J., and Purdy, W., “Gender Issues in Advertising Language”, Women and Language, 22, (2), 1999.
The role of women in the United States has changed dramatically over the past few decades.
For one, more and more women have taken on new responsibilities outside the home by joining the paid workforce.
Gender differences and biases have been a part of the normal lives of humans ever since anyone can remember.
Anthropological evidence has revealed that even the humans and the hominids of ancient times had separate roles for men and women in their societies, and this relates tot the concepts of epistemology.It is encouraging that the limited study of language in advertising indicates that the use of gender-neutrality is commonplace.Advertisers can still reduce the stereotyping in ad pictures, and increase the amount of female speech relative to male speech, even though progress is evidenced.This leads to social constructionism since the reality is not always depicted by what we see by our eyes.These ideas have also carried on in the world of advertising and the differences shown between the males and the females are apparent in many advertisements we see today.While 2012 was a watershed year for women in terms of getting elected to public office, women still comprise only 18.1 percent of Congress, despite making up more than half of the U. A deeper examination shows that disparities for women also exist among states.Women in Vermont, for example, make on average close to 85 cents for every dollar a man makes, while women in Wyoming make only 64 cents—more than 25 percent less than women in Vermont.This can have some serious impacts on the society as people begin to stereotype the gender roles in reality.There has been a lot of attention given to the portrayal of gender in advertising by both practitioners as well as academics and much of this has been done regarding the portrayal of women in advertising (Ferguson, Kreshel, & Tinkham 40-51; Bellizzi & Milner 71-79).On leadership, 15 states have no female elected leaders in the House of Representatives or the Senate.Lastly, while less than 10 percent of women in Vermont, Wisconsin, Hawaii, and Massachusetts are uninsured, nearly 25 percent of women in Texas do not have health insurance.