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A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.So think of it as a snapshot of your business plan.
In your executive summary, consider the following: Don’t forget yourself: It’s a rare company that doesn’t have any investment from the entrepreneur or entrepreneurs who started it.
I know that seems like a lot, and that's why it's so important you get it right.
The Executive Summary is often the make-or-break section of your business plan.
This is where you want to wow people and make them think.
The executive summary has to perform a host of jobs.