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The main theme of executive summary is to summarize main points of the document for the reader.Include the main points of the business plan in a voice consistent with that of the language in the body of the plan.
There are a number of ways the business plan can be set up, but most of them include an executive summary and the company’s mission statement in the first section.
Why include an Executive Summary and Mission Statement?
Upper managers only want to see condensed information.
They don’t have time to go over every single detail about every department.
Just like the high level executive, people in financing don’t have time to read each detail about your company.
They often have many documents to review and will be impressed if you can effectively summarize the key points of your enterprise.An executive summary is an important part of business plan.It summarizes the key points and gives an overview of the whole business idea.Try to create anticipation for the body of the business plan that will follow.Your objective should be to explain the product, service, or idea, the core business model, and the value creation process to the reader.Your ending statement should tell the reader why you know your business will be a success.The next thing to do is write your mission statement, which is often included in the executive summary.From there the list is drilled down until you find the words that fit your organization and then one or two people frame them in a statement.If you’ve been in business for a while, it’s a good idea to review your mission statement every five years or so.However, there is more to writing the executive summary than simply being able to synthesize large amounts of material into a couple of short paragraphs.You are attempting to translate the larger body of the business plan into a concise summary that adequately demonstrates the venture’s value proposals.