Essay On Merits And Demerits Of Advertisements

Essay On Merits And Demerits Of Advertisements-35
Industry says that they target the appropriate audiences and they do not encourage irresponsible behaviour.

Industry says that they target the appropriate audiences and they do not encourage irresponsible behaviour.

Economists see advertising as inflating the price, religious leaders blaming it for materialism, sociologists blaming it for lowering values of society, and politicians think of it as waste of scarce resources.

Nielsen’s annual ‘Trust in Advertising’ study shows that consumer trust in advertising is not 100%.

A clear majority of consumers across all markets also understand the importance of advertising and sponsorship as a critical source of funding for sports, the arts and the media.

It is just that much advertising gets lost in the noise of competing brands, and some advertising merely adds to the noise.

About some years back, a young man had jumped from a building attempting to imitate Akshay Kumar’s dare-devilry stunts shown in Thums Up’s ad.

In September, 2010, an eleven year old child killed himself allegedly under the influence of an ad done by a Heinz India drink, ‘Complan’, claimed to make children ‘taller’.

It reduces people or objects into classes based on inferences that are made from an individual or social context, like “all professors are absent-minded”, “all blonds are dumb”, etc.

Industry says that they merely reflect society’s attitudes.

Advertising is the backbone of any marketing strategy adopted by a company and almost every business all over the world spend huge sums of money on doing advertisement.

The big question is whether advertisement is useful or not and in order to answer this question let’s look at some of the advantages and disadvantages of advertising – As one can see from the above that advertisement has both benefits as well as limitations, hence one can easily say that advertisement is like a double edged sword which should be used by the company judiciously.

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