Essay On Communal Violence In N Society

Essay On Communal Violence In N Society-70
Anger and fear are most effective at driving “engagement.” Guillaume Chaslot, an artificial intelligence (AI) researcher who helped develop You Tube’s algorithmic recommendation system, says, “if the AI favors engagement, like on Facebook and You Tube, it will incentivize divisive content, because divisive content is very efficient to keep people online.” The longer you retain people online, the more advertisements they see and the more opportunities you have to profit, which is what matters to social media-companies, like any commercial enterprise.

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The Indian general election is in less than a month, and social media companies are worried.

In India, disinformation can do more than change an election’s outcome. At least 25 people have died since June because of viral content traced back to social media platforms.

In Dadri, the police blamed the unrest on “a hate campaign [that] was launched at two levels: first ‘Chinese whispers,’ then rumour-mongering through Whats App and Twitter in local villages.” Many of the videos in these incidents revolved around alleged cow slaughter or cow meat storage and consumption by Muslims.

Because the cow is sacred in Hinduism, the majority religion in India, the killing of cows is even outlawed in some Indian States like Uttar Pradesh (UP).

It's no coincidence that the evolution of the BJP and the popularity of television both occurred in the 1980s and 1990s.

Television in India collapsed the diverse regional definitions and practices of Hinduism into the single unified version people gathered around to watch on TV shows.This new, universal vision of Hinduism sliced across region, caste, and class distinctions, allowing the BJP to expand beyond its traditional bases of regional, if not national, power.By 2009, the advent of social media changed the context of politics once again, accelerating the developments initiated by television.The initial incidents were not caused solely by social media.Historically, the region has experienced eruptions of communal violence every decade."The videos are from Kashmir, from Muzzafarnagar, basically from Mohammedan areas, where cows are being killed.(It feels bad)." A brother of another of the accused became interested in beef bans because of TV coverage.You Tube, founded in 2005, had about 180 million Indian mobile users by March 2018, seeing a spike of 70 million users over the past two years.The combination of cheap access to smartphones and companies driven by engagement which is, in turn, motivated by users’ fear and anger, has proven to be a volatile mix in India.Then, the videos started showing up on his Facebook feed.He saw a post from Gau Seva Trust, an organization "launched by individuals who are helping ill cows," followed it, and started receiving regular updates.


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