Although this seems like a strong strategy to relate to a different age based audience, it could also conflict with others that already have a set perceived notion about these effects.
Rachels seems to suppose that such a difference in epistemic access is negligible in extreme cases when well-known universal human needs are at stake, which may actually be the case; however, in other, less extreme cases these differences create ambiguities that make it difficult to recognize the correct course of action.
None of this is meant to say that I’m in favor of Ethical Egoism; I just see possible issues in Rachels’ counterargument.
Like in the article he uses to support his case, he agrees how people, like himself, lose focus rather quickly when reading on the web, and it is causing people to lose focus when looking at physical readings.
This information that gathered helps his article because it is not in conflict with what he had stated.
Carr uses personal experience, vivid imagery, and analysis backed by research to hook the viewer in and persuade them that in today’s society, the internet is causing mainly problems.
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Although Carr has his own personal experiences with the negative effects of the web, he also did his research on how other writers had agreed with him on the subject to help support his strategies of logos.
With reading on the web, people don’t read the entire article and it is seen that they bounce from page to page, losing focus quickly.
Carr uses this information because the reader can relate to it, like himself.
In his essay “Ethical Egoism,” James Rachels even-handedly considers several arguments for and against Ethical Egoism (the moral position that one only ought to do what is in one’s best interests) before concluding that only his own argument against Ethical Egoism is fully sound.
His argument hinges on the idea that “there is no general difference between oneself and others, to which each person can appeal, that justifies [a] difference in treatment.” I’m not sure if this is tenable.