A case study and historical analysis of branding by the Co-Operative Bank in the UK.
2.3.6 Is there a solid academic case for using hip hop, and its emphasis upon shared ownership and questioning of authenticity, as marketing tool? 2.3.7 Can brand association and cause-related marketing be used to build awareness of less-familiar brands?
2.2.4 The speed of convergence and globalization: to what extent are consumer behaviours becoming more alike around the world? 2.2.5 What are the best theoretical tools for coping with rapid change in consumer preferences in the global marketplace? 2.2.6 How can global marketing campaigns best address culturally-specific ethical differences between nations?
A qualitative study amongst marketing managers involved in promoting alcohol and cigarette products.
This guide gives you some ideas for dissertation titles.
Marketing is a broad area, with many different ideas to explore, so there should be plenty to whet your appetite here.2.4.5 Is there any evidence that car use will decrease over the next 10 years as a result of changing awareness of green issues, rising fuel costs or changing consumer attitudes? 2.4.6 Compulsive shopping: are neurological models more adequate to explain the phenomena of compulsive buying than social or psychological models? 2.4.7 The functional food phenomenon: good for body, soul or image?A qualitative investigation into the motivating factors influencing purchasers of functional foods.2.2.8 Can a managerial cognition perspective offer a good approach to global marketing? 2.3.1 The irritation factor: can ‘annoying’ television advertisements be more successful in securing consumer recall of products than ‘pleasing’ ones? 2.3.2 The resistant consumer: what is the best way to advertise and promote products to people who hold anti-capitalist views?An action research study amongst radical activists.2.4.4 Can theories of semiotics be used to explore the meanings that products have for consumers?A literature review examining the use of theories by de Saussure, Pierce and others.2.2.7 The impact of body language and gestures on global communication: to what extent can misunderstandings arise, and how does this impact on sales?A quantitative study amongst sales people entering new global territories.2.3.3 Can game theory contribute to successful branding?A critical analysis of three branding strategies using game dynamics.