Disposable Rocket Essay

Disposable Rocket Essay-63
However, experts have pointed out that this product has reached its peak. Rechargeable batteries account for only 10% of the market.

However, experts have pointed out that this product has reached its peak. Rechargeable batteries account for only 10% of the market.Though they are more convenient, customers are yet to adapt to these batteries. Rayovac’s major competitors are focused on the alkaline battery.Rayovac Corporation is contemplating expanding its rechargeable batteries line.

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If the rechargeable batteries strategy can aid in achieving this goal, then the company will pursue it.

Battery consumers can be divided into two groups based on size of purchase.

The market for batteries is growing due to the increased popularity of high drain devices such as laptops and cameras.

Traditional alkaline batteries account for 70% of the market in Canada.

Which marketing strategies should be adopted if the plan is implemented? The company acquired several patents in this department.

However, it did not manage to unseat the two market leaders Duracell and Energizer.

A financial analysis was conducted to determine whether the rechargeable batteries option is viable.

The Ansoff’s growth matrix has also been used to determine the strategic options available to Rayovac.

In 1990, the company shifted its focus to Heavy Duty and Industrial products. Despite this fact, Rayovac continued to develop and bring to market different chargers for the rechargeable batteries.

The company secured 20% of the rechargeable batteries market.


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