Your offerings and marketing content go a long way at establishing your expertise in your industry, but the stats above show that your existing customers’ positive experiences will serve as the final step in your prospects’ decisions to become your customers.Basically, if you have great customer reviews, you’re only hurting yourself if you aren’t using them as part of your content marketing strategy.Not sure whether to choose a case study or a testimonial?
Your offerings and marketing content go a long way at establishing your expertise in your industry, but the stats above show that your existing customers’ positive experiences will serve as the final step in your prospects’ decisions to become your customers.Basically, if you have great customer reviews, you’re only hurting yourself if you aren’t using them as part of your content marketing strategy.Tags: Speech On Importance Of Moral Values In Students LifeScore 6 EssayUmi Dissertation PublishingHomework AlbumNursing Essay TopicsTerm Paper Scoring RubricDownloadable Business PlanBusiness Cause And Effect Essay
Create interview questions to pull the right answers for your customer.
For case studies, consider the story that you want to tell – what was the problem, what was the solution (hint: your brand) and what was the outcome?
So why not leverage their positive feedback to bring in new business?
After all, consumers trust each other more than they trust your brand.
They wanted to streamline their prospecting research activities while also gaining insight.
Additionally, Security First wanted to find ways to more equitably divide its territories among its sales reps.For example, what was it like to work with your brand? Your business will reap a variety of benefits from a case studies and testimonials, but your customers will want to know there’s something in it for them, too.Be sure to highlight the advantages when presenting the idea.And sometimes you might need to grease the wheels, so toss them a bone for contributing, such as discounts on future purchases or an extended subscription to a service.Get all of your ducks in a row before you approach a customer about creating a case study or testimonial.Treat the case study or testimonial as an asset that both you and your customer own.What happens if your client prefers not to be named or has a non-disclosure agreement?Corporate Governance Partners wanted a data solution that could allow it to search and filter its ideal prospects by specific niche technology stacks owned and needed this granular and reliable data to power its lead generation and sales efforts within a specific market.With very specific parameters defining its ideal customer profile, Security First was drowning in a sea of useless contact information about companies it had no interest in targeting.Testimonials can be written, such as interview-style blog posts, but they are often best presented as videos that allow the customer’s voice to literally be heard. Feature your most satisfied – and if possible, most recent – customers in case studies and testimonials.Ask them questions about your products or services as well as their experience. Consult with your account managers and customer service department to find those customers who are praising your company, consult your data to identify great success stories and check out feedback you’ve received on social media or review sites to create a list of companies or consumers to reach out to.