Corporate Sponsorships In Schools Essays

Corporate Sponsorships In Schools Essays-53
With the announcement that the new ESPN will be featuring live coverage of Ivy League games, it may mean that watching a game requires a .99 monthly subscription.Here, what benefit does it serve to the overall college community?

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Another productive outcome of companies sponsoring high schools sports is it brings these schools' teams recognition and makes them well known rather than the teams just being local in their communities and towns.

Probably the best affirmative of them all, establishments sponsoring high school sports and teams raises the well needed and deserved cash for these learning institutes.

Individual schools like Yale are signing equipment deals on the level of Big Ten programs, while several former executives at the very top of the sports & entertainment industry now work for Ancient Eight marketing departments.

Let us be frank here, the commercial value of a conference that can barely make games on ESPN’s auxiliary channels or be mentioned in local news is still miles away from an ACC or Pac-12.

Corporate sponsorships and larger media deals can be welcomed, but an expectation should be raised that coverage should reflect more than the raw athletic abilities of football and basketball players and that names like “Princeton” or “Harvard” be more than shiny badges of honor.

Renovating the hockey weight room and selling merchandise at Lavietes Pavilion should be welcomed, but can we establish measures to ensure accountability in terms of support to say, women’s tennis equipment or baseball seating?

This may be disconcerting for traditionalists who believe that Ancient Eight athletics should be no more than glorified intramurals, but the reality is that certain sports such as men’s basketball and men’s hockey are gaining not only attention from the media, but attention from companies.

We are not talking merely about food trucks or concessions outside of Harvard-Yale.

There are plenty of positive effects of allowing these corporations to continue sponsoring high schools.

One of them includes it broadens the appeal to join these teams, many students may have been shy or timid to join these teams prior to the sponsorship, but after it realize that they should make the best out of the opportunity.


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