Let's consider planning the communications for the implementation of new security passes in your office.
The overall objective is to "Ensure a smooth transition from the current security pass system to the new one." Who are the audiences and what do they need?
Good corporate communications is very much like good marketing.
You have a message (product) that you need to "sell" to your audience (customers).
A good way to do this is to think about the audience's needs – what do they need and want to know from you?
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List all of your objectives (there may be several) for each audience in your plan.
First, consider the universal audience "All Office-Based Staff." Everyone will need to know that the change is scheduled, what to expect and when.
If people at each site need to receive different instructions about how to get a new pass and so on, each site needs to be listed as a separate audience ("Staff at site A" and so on) And what about the people who manage security?
So there's quite a bit more to good communications than preparing a good memo or presentation!
This tool will help you through the preparation steps and show you how to create an audience-focused communication plan that's sure to get your message heard.