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Fast food contains only a small proportion of essential nutrients, and is loaded with unhealthy and non-essential nutrients which do nothing but “A study by Tirtha Dhar and Kathy Baylis indicates that the parents whose children are constantly begging for fast food, after being exposed to TV ads end up purchasing fast food more frequently than parents whose children are not exposed to advertising” (Dhar, Baylis 3).In order to build a prosperous and healthy nation, Government should take action to ban fast food advertising completely to the children.
FTC was the first ever organization in the US which recommended that the Congress ban fast food advertising to children under age of 12. Approximately $870 million was spent on food marketing directed to children under 12 and a little more than $1 billion on marketing to adolescents” (Kovacic, Harbour, Leibowitz and Rosch).
According to a report issued by them to Congress, “44 reporting companies spent approximately $1,618,600,000 to promote food and beverages to children and adolescents in the U. Congress has not worked on any of the recommendations presented in the report yet.
Achievement of this goal requires unity and mutual efforts by whole nation.
The issue of fast food advertising to children is not new and an initiative was taken by the Federal Trade Commission after the joint workshop of FTC and Department of Health and Human Services (HHS) on Marketing, Self-Regulation and Childhood Obesity held in 2005.
Today’s children, ages 8 to 18, consume multiple types of media (often simultaneously) and spend more time (44.5 hours per week) in front of computer, television, and game screens than any other activity in their lives except sleeping. Tips for parents – Ideas to help children maintain a healthy weight.
Research has found strong associations between increases in advertising for non-nutritious foods and rates of childhood obesity. .pass_color_to_child_links a.u-inline.u-margin-left--xs.u-margin-right--sm.u-padding-left--xs.u-padding-right--xs.u-relative.u-absolute.u-absolute--center.u-width--100.u-flex-inline.u-flex-align-self--center.u-flex-justify--between.u-serif-font-main--regular.js-wf-loaded .u-serif-font-main--regular.amp-page .u-serif-font-main--regular.u-border-radius--ellipse.u-hover-bg--black-transparent.web_page .u-hover-bg--black-transparent:hover. Content Header .feed_item_answer_user.js-wf-loaded . Advertising to children is the act of marketing or advertising products or services to children as defined by national legislation and advertising standards.It is often the subject of debate, relating to the alleged influence on little children's consumption.Children have a remarkable ability to recall content from the ads to which they have been exposed. Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures. Fast Food Advertising And Childhood Obesity A rise in obesity has been observed in the United States in the last two decades.Obesity is one problem that gives birth to numerous fatal diseases, including but not limited to cardiovascular disease, diabetes, and depression.Product preferences affect children's product purchase requests and these requests influence parents' purchasing decisions. Report of the APA task force on advertising and children. Preventing childhood obesity: Health in the balance. C.: Committee on Prevention of Obesity in Children and Youth, Food and Nutrition Board, Institute of Medicine of the National Academies.