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It’s no use listing weaknesses that you have no interest in improving.Think of your list of weaknesses as an alternative version of your to-do list.Perhaps it’s that you’ve shot at more locations than they have.
As a result, they’re good things to have on her weaknesses list.
When working on your own photography business plan, your ideal customer might not be the type of people that have hired you in the past.
For example, in this photographer’s case, they’ve identified that most of their customers participate in marathons.
So what if they found an opportunity to sponsor a marathon as a marketing opportunity?
Well, what most of us think of when we think of the words “business plans” are really long, drawn-out documents that take up a lot of time and hard work. That’s the kind of business planning that I loathe.
It isn’t helpful to anyone, except, perhaps, a bank if you’re seeking funding.List whatever strengths allow you to shine, where your competitors are weak.For our sample photography business plan, we’re going to pretend we’re a portrait photographer in Philadelphia.No, this is the opportunity to be super critical and super detailed about the type of person you as a customer moving forward.They’re the people that make your job easy, don’t ruffle feathers and who are super appreciative of what you do.And sometimes I catch myself thinking, “gosh darn it, how did they get so lucky?”And then I realize that it probably was only a sprinkling of luck on top of a solid foundation of planning and a bucket of sweat to represent their hard work.They pay what you want them to pay, and they don’t think twice about it.So, while they might not be who you’re working with now, it’s important to document who they would be going forward. For our sample photography business plan, we’re going to list the following attributes for this Philadelphia-based photographer’s ideal customer (see if any are on your list, too): While much of the above list seems to have nothing to do with photography, it reveals some interesting marketing opportunities.Because when you realize a list of strengths that your competitors do not have, you may see some opportunities for further growth.The key to market significance and capitalization is to leverage your strengths to their fullest So, while strengths are competitive differentiators, weaknesses are holding you back from even more success.