No other restaurant that we know of has gotten from zero to 200 restaurants in five years." That success can be attributed to the research the founders conducted before opening Smashburger.
In particular, they focused on catering to what customers said they wanted in a burger restaurant.
"A big part of our DNA at Smashburger is that we are very data and insight driven," Prokupek said.
"Ultimately, you can do all the homework in the world, but until you do it you will never know if you will be successful.
The menu featured customizable burgers, Häagen-Dazs milkshakes, beer and wine along with dishes tailored to the particular state in which the restaurant was located.
For example, the New Jersey burger features applewood smoked bacon, blue cheese crumbles, grilled onions and haystack fried onions (like shoestring onions) on an onion roll, while the Norcal burger from Smashburger's California restaurants features Brie cheese, applewood smoked bacon, sliced balsamic marinated tomatoes, grilled onions, lettuce and mayo on a sourdough bun."Lots of entrepreneurs underestimate how long it will take to do things and how much it will cost.Marrying the business model with the idea on the service side of your business is crucial."It is a very prestigious award and something we are grateful to get," Prokupek said."It is a nice external gratification for a lot of people's hard work. The fast-food chain, owned by Canadian operator Restaurant Brands International, is planning more innovation and marketing in the morning, believing it can quickly add sales and profitability in the process. It also started the BK Cafe, a platform with upgraded beverages important to morning commuters and similar to rival Mc Donald’s Mc Cafe platform. It started a coffee subscription program, for instance, giving customers the opportunity to get unlimited coffee for a month."The big idea for us was that burgers were America's favorite food, but at the same time they were pretty disappointed in most of the choices that were out there from the major players," Prokupek, who came aboard as CEO after the fourth Smashburger opened, said."Today, we have about 40 groups and they have committed to build 400 Smashburger restaurants over the next six years.Thus, that average Burger King location generates only about 5,000 in revenues at breakfast.By comparison, the average Mc Donald’s generates four times that much: about 0,000.