There are offers from home improvement stores, offers from cruise lines, offers from people in the neighborhood selling various home services, catalogues from retailers, and more. Every year Publishers’ Clearinghouse sends out direct mail pieces by the thousands. Employers need to think that you can make them lots of money.
One—or perhaps a few—of these offers will get your attention; the others you will throw away, because whatever it is that they are offering does not appeal to you. The envelope immediately gets your attention: You have a chance to win millions! Applicants are approaching them for jobs all the time, just as you get offers in the mail all the time.
Thus, you will get attention if you approach people with something along the lines of the following: Would you like to invest $100,000 and get back over $1 million in return?
These are the returns I have generated for everyone who has invested in me in the past: If you hire me, you can expect similar results as well.
They look at the computer, they daydream, and they talk on the phone.
These are the sorts of employees that people do not want to hire.
Several years ago I walked out of a movie theater in New York City with a friend of mine.
A man on the street was selling a few watches out of a Macy’s bag.
Too many people approach their job searches from the perspective of their own needs. “Because I would like to work there.” We bantered back and forth for some time, and at no point did he give me any justification, potential benefit, or reason whatsoever to hire him. As ridiculous as this may sound, this is exactly what most people do when they are looking for a job.
They need a job, they need to make more money, they need flexible working hours and benefits. In fact, this “me-too” method of job seeking is unlikely to get you anywhere. Instead of approaching your job search from the position that you need something, you will be much better off approaching it from a position of selling something. If you hire me, I can make your business unbelievably successful.