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This DS 3 Crossback is the second and the smallest to wear the badge.The company now has plans to launch a complete family of cars based on the design of these two, with all models offered in electric format.
Starting at $69,500, the all-electric I-Pace runs from naught to 60 mph in 4.5 seconds, with 394 horsepower and 512 pound-feet of torque going to all four wheels. It’s only after a moment that I realize the sound is the car defending itself against the brutality of a summer day in Southern California’s Coachella Valley.
But that's not what's important here., I think. The fast charger I’ve plugged into the car is ramming in electrons, heating up the battery pack.
The DS has to be one of the most refined automobile designs of all time.
Built in 1955 by the French marque Citroën, the “déesse”, as in Goddess, is a celebration of glass and aerodynamics.
But back in 1955, when the DS was first revealed, Citroën chose to present it without wheels to highlight its sculptural purity. In 2014, Group PSA established DS Automobiles, as an independent flagship brand.
It wanted to benefit from the growing desire for European premium cars and, although the DS is not offered on the US market, for PSA to become more of a global player.With prices starting from around £21,000 (,000), rising to £34,000 (,000) for the “La Première” launch-edition, the DS 3 is an appealing option for those wishing for a touch of The DS has to be one of the most refined automobile designs of all time.The legendary Italian vehicle designer and sculptor Flaminio Bertoni breathed life into a brief set five years earlier by the marque’s chairman, Pierre Boulanger, before his untimely death in a car accident. The aero body, with the rear wheels cleverly part-veiled, as well as the refined surfacing allowed for the seamless flow of air.This includes all the touch-points, from the dealers network (“salons” as they are referred to) to a bespoke app designed to help create a DS club of sorts.In the spirit of the 1955 car, the modern DS positions itself as “avant-garde”. To be truly avant-garde today would require imagining vehicles that are simply un-imaginable.In an essay about the car, the French philosopher wrote it looked as if it had “fallen from the sky”.To me, I will always associate the DS with Jean-Paul Belmondo who immortalized it in the car chase scene in the 1969 film With the DS, Citroën became an automobile innovator, a provocateur.The DS proposition is anchored on marketing a thoroughly French identity, preferably a Parisian one.So, the cars, even this smallest 3, have a fashion feel, involving some intricate workmanship displaying an array of crafted details inside.I like the sentiment but admittedly all this feels a touch busy in this little DS 3.To quote a colleague who drove the larger 7, it is a little like sitting inside a Chanel handbag, in the case of the 3, more of a Chanel clutch.